E-books are the New Auto Industry
7 May 2009
Well, not really. I just find “Kindle DX” to be a funny name, like the different models of Honda Civics that were out there when I first got my driver’s license.
The DX is otherwise known as Kindle 3, the latest e-book reader from Amazon. If you look at the image, it appears to be about the size of an 8 x 10 picture frame (in fact, it’s 9.7 inches on the diagonal), though much thinner than most picture frames. “Lighter than a thick fashion magazine,” they say. Supposedly it lends itself better to newspaper reading (though the deals Amazon is offering to news organizations do not seem to be particularly… mutually beneficial, according to some editors).
There are also rumblings (where did I read that?) that Apple will be unveiling its own new-and-improved digital reader soon. Unlike the Kindle, it will integrate ipod/itouch features and, knowing Apple, will be cooler and sleeker (moon roof, seat warmers, etc.).
I’ve been told (a la the low expectations viewpoint from the 5 May post below) not to expect much in e-book sales — it’s still a best-selling authors’ game. But with the technology and marketing expanding at this pace (didn’t Kindle 2 just come out?), one wonders if this thing is going to take over sooner than later. According to Amazon CEO Jeff Bezos, of all books which are available on Kindle, Kindle editions (e-books) comprise 35% of copies sold. This is up from 10% in February. (However, it seems to me this could mean that fewer books in any form are being sold at all; and thus the Kindle percentage increases as a share).
“E-reading” is now an official category on this blog.