A Kernl of Literature


26 May 2009

Welcome to summer!  I don’t know about you, but we grilled us some corn-on- the-cob over the weekend.  So it’s only fitting to blog today about Hyperion’s new “e-imprint” Kernl.  Kernls are described as “short packages of text combined with video and interactive components.”

Err?  Yeah — me perplexed too.  Clearly these are not books.

What are they?  Well, it seems they might ultimately evolve into book-like substances.  The words “incubation” and “full-length” are used in the article.  

Kernl will also eventually seek advertising.  This is the part that makes my face squinch up.  A publisher (of books) adjusting to the new market reality by turning books into something which can be advertiser-sponsored.  More likely, turning increasingly away from the production of print books, and toward the delivery of multi-media “packages.” Perhaps no surprise, since Hyperion is a division of ABC TV/Disney Media Networks.  

I am no economics guru, but I think we learned about this in high school when we studied industrialization and the rise of big business.  A little something called vertical integration?  Any business-minded folk among you, with perspectives more sophisticated than my 1980s history textbook, please chime in and enlighten.

About these ads

One Response to “A Kernl of Literature”

  1. Mimi Says:

    Like a magazine, print or online?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 33 other followers

%d bloggers like this: